Based out of Columbus, Ohio, the WSA Studio team does it again for the Motorist Insurance Group. Falling under the Motorist umbrella, this project was actually for a separate entity called NewCo. NewCo’s role within the Motorist Group is to sustain their commercial insurance lines and they approached WSA Studio with specific needs and requirements for this project.

This specific shoot made me want to emphasize the presence of people in architectural photography. Because these spaces and buildings are designed for people, it’s growing more and more important to show people using the space. This technique gives scale to the images, displays the functionality of spaces, and adds life and energy to the project among other things. My role as a photographer is to tell the story of the project, not simply show what the space looks like. I’ve found that the best way to convey a story is through people enjoying and using the space itself. 

Although including people in photography takes more pre-planning and requires more complicated lighting techniques, it’s well worth it. The whole day may yield fewer photos considering the time and energy it takes to overcome these challenges, but the quality of the images and the story within is that much greater.

More images can be found on the WSA Studio website.